How to write a fashion market research report

The realm of fashion and style has seen much change over the past year, with fast fashion, internet culture and mass diversification changing the psychological drivers of what's cool. Regardless, the world of haute couture continues to evolve. Providing insight into the fashion industry, our report covers everything from editorials and fashion shows to fashion news concerning both upcoming and renowned designers such as Marc Jacobs, Gucci, Louis Vuitton, Christian Dior, Prada and Chanel. Who Fashion Market Research is For Our crowdsourced research will prove beneficial to both large and small fashion retailers, fashion designers and anyone looking for more than the once-a-year occurrence of fashion week.

How to write a fashion market research report

SWOT Analysis Strengths, weaknesses, opportunities and threats — information you need to know to succeed. Your strengths are what give you a leg up over other businesses.

Weaknesses are the exact opposite — your disadvantages as a company relative to others.

How to Write a Market Research Report |

Opportunities are components that your business can use to its advantage, while threats could put your business in trouble. Determine where your business is today and where it could be in the future.

Market research will provide you with the information necessary to determine these factors. Business Plan Outline the next years for your business. A business plan includes information about your competitors, costs, plans for growth, target market and an executive summary, plus more information.

This is where you will also include your SWOT analysis. A guideline for writing a business plan can be found on SBA. Market research reports will play a big role in your business plan. Data collected from reports will help contribute to information about competitors, plans for growth, your target market and more.

Marketing First and foremost, you have to decide what your marketing purpose and budget are for your clothing line. As described in one of our previous posts"5 Steps for Using Market Research to Advertise Your Product," your purpose is all about your intention of advertising your product.

Networking is essential in any marketing plan. These will be the people to whom you send invitations for your shows, as well as your lines sheets, look-book and press releases. Start making pieces from your first collection for a look-book and line sheet.

Market research will be helpful when developing line sheets to help determine recommended retail prices or best sellers. Researching competitors will influence your decision on pricing and what to sell. Understanding and learning their behaviors, when, where and how to reach them through marketing will be critical to achieving success.

Once you have learned the behaviors of your target market, consider your budget and organize the most effective advertising campaign. No matter where you may be in the process of launching your clothing line, whether you have already started the process, or are just starting out, even well after your company is established — market research is necessary every step of the way.

For more information on the apparel industry, check out our related reports. To learn more about using market research to launch a business, download our free white paper.Writing is also a required skill as you need to present all the findings within a written report in a concise and clear manner.

Begin by writing a concise overview of the industry. Mention historical data and the nature of the industry, including its growth potential. Market Growth. Market growth is in an upward motion, despite some of the latest economic downturns in the Houston metro area.

According to a report by the City of Houston Economy & Trade, Houston ranked second in the rate of job growth among the nation's 10 largest cities during /5(). A marketing report is used to help effectively communicate a company's marketing strategy, including goals, promotional tactics and marketing research.

What goes into a marketing report will vary based on the objective of the report, but the format will generally be the same for all reports.

how to write a fashion market research report

There are no hard and fast rules for writing a great marketing research report; indeed, each report is customized to the project at hand. However, there are some tips you can use to make your marketing research reports (or for that matter, any report) better. Sample Fashion Market Research Report Our Fashion research includes hundreds of examples and Crowdsourced Consumer Insight ®, hyperlinked to additional content on Trend Hunter, the world's #1 largest, most popular trend platform.

how to write a fashion market research report

Write a summary at the beginning of your trend report. Write at least a paragraph highlighting the conclusions of your analyses and how they affect the business. Unlike other reports, put the synopsis at the beginning of the trend report, giving readers a point of reference for the rest of the report and an explanation of how the supporting data .

The executive summary is a one- or two-page explanation of business information in your market research report, according to a report from the Bryant University website. This allows your readers to receive the gist of the report without reading the entire thing, especially during presentations and meetings. Jul 20,  · The executive summary is a one- or two-page explanation of business information in your market research report, according to a report from the Bryant University website. Dec 28,  · Use Demand Metric's Market Research Report Template to help you communicate findings from a market research project. Sections include: executive summary, description of the problem, objectives, research design & methodology, information sources, results, action-oriented recommendations, and appendix.
How to Write a Trend Report | Pen and the Pad